Creative Consultancy in China Retailing : : British Fashion Brand based in Guangzhou


C L I E N T  : :

Magnum Boots
| British Law Enforcement Equipments
| Essex, United Kingdom

B R A N D  : :

Magnum London
| Fashion Diffusion Line
| Franchisee HQ@Haizhu, Guangzhou

Magnum Essential Equipment
| Tactical Apparel Line
| Headquarter@Southend on Sea, Essex

S C O P E  : :

Creative Consultancy
| Team Management
| Creative Direction (non-garment)
| Brand Identity & Applications
| Identity Guideline
| Visual Merchandising
| Art Direction & Styling
| Fashion Graphics
| Packaging Design
| Collateral Design

| Promotion & CRM
| Event Management
| Videography
| Production Management (non-garment)

P R O J E C T  : :

On-the-spot Creative Consultation
| Starting from Oct 2007 till Dec 2008
| Franchisee HQ@Haizhu, Guangzhou
| Entitled as Art Director
| Managing Creative Services Department
| Team members grown to 6
| Number of stores from scratch to 10
| Locating at Shenzhen to Henan to Sichuan
| Incl flagship & regular stores
| Designing retailing to promotion to display
| Supporting events and sales activities
| Aiding to make all retailing guidelines
| Managing Magnum Opus event & fashion show
| Assisting England HQ to revamp identity