Holistic Branding from Shop Identity to Marketing Strategy : : Women’s Apparel Retail Brand based in Guangzhou

Ambre du Sud :: MarketingAmbre du Sud :: MarketingAmbre du Sud :: MarketingAmbre du Sud :: MarketingAmbre du Sud :: MarketingAmbre du Sud :: MarketingAmbre du Sud :: Marketing

 


 
B R A N D I N G    W R I T I N G S  : :

(Followings are part of all propositions written for holistic branding. Some are confidential and not to reveal.)

品牌構成圖譜 Brand DNA

01. | 著重衣服本位、本質

面料是細膩;款式是清新的;剪裁是靈性的;工藝是乾淨的;穿著舒適、隨意;衣服是輕鬆的穿入生活的,能滿足身體的幸福;

02. | 靈性

品牌充滿陽光、生機;感覺是觸動心靈的;服裝是歷練而來的;服裝細節呈女孩的心思、細膩;Ambre du sud 的女孩擁有乾淨的靈魂、美麗的人生;

03. | 城市在職白領女性

女性,30 – 35歲,已婚。城市女性,白領,中高級管理職位,月入 ¥8000 以上。個性的 ,甚麼物慾也喜好過,現在只追求本質、靈性。

品牌理念 Brand Philosophy

注入女孩(心思的、細膩的)靈性,製作(著重)衣服本位(保暖、舒適與自然)的衣飾,溶入心靈美麗(乾淨的靈魂)的生活。

 


C L I E N T  : :

Xihuang Garment & Accessories 熹黃服飾
| Foreign womenswear dealer
| Haizhu, Guangzhou

B R A N D  : :

Ambre du Sud
| Women’s casual wear brand
| Haizhu, Guangzhou

S C O P E  : :

Integrated & Digital Marketing
| Research & Development
| Marketing Strategy
| Concept Development
| Proposal & Presentation

P R O J E C T    : :

Holistic Branding
| Dealer of multiple foreign brands
| Launch new self-owned brand
| Trademark was registrated
| Branding was loose
| But lack of marketing strategy
| Presentation in person

Credits
| Copywriting – Wendy Wo (Hong Kong)