Creative Consultancy in China Retailing : : British Fashion Denim Brand based in Beijing

Lee Cooper positioning

 

 


C L I E N T  : :

Lee Cooper China
| British Jeans Brand since 1908
| Headquarter@Chaoyang, Beijing

S C O P E  : :

Creative Consultancy
| Team Management
| Creative Direction (non-garment)
| Brand Identity & Applications
| Shop Identity Revamp
| Visual Merchandising
| Art Direction & Styling
| Fashion Graphics
| Packaging Design
| Collateral Design

| Promotion & CRM
| Event Management
| Videography
| Production Management (non-garment)

P R O J E C T  : :

On-the-spot Creative Consultation
| Starting from Aug 2009 till Jan 2011
| Headquarter@Chaoyang, Beijing
| Merchandising office@Haizhu, Guangzhou
| Financial office@Quanzhou, Fujian
| Entitled as Creative Director
| Managing Creative Services Department
| Team members growing from 2 to 6
| Shop identity & retailing revamp
| Number of stores from 5, increasing to 20
| Locating at Shenzhen to Sichuan to Shenyang
| Incl flagship, regular stores & outlets
| Designing retailing to promotion to display
| Supporting events and sales activities
| Aiding all sub-franchisees retailing needs
| Set up booth in Novo Mania Trade Show
| Managing BM:RC fashion show & event
| Participating franchisee conference