Insight & Inspiration I :: In ancient times, cultivation is an essential living of human being. One of the earliest scripts in the world was oracle bone script (Chinese: 甲骨文) found in the cradle of Chinese culture. The inscribed characters “未” [meaning: not yet] and “來” [coming] were evolved from the origin of root characters “木” [tree or wood] and “禾” [grain or crop] respectively. Together, the phrase of these two characters “未來” combined means the fututre.
Execution I :: A theme-line “Future To Be” is put forward upon the awareness of cultivating the future. The oracle-bone-script phrase “未來” is inscribed on one side; and “Future To Be” on the other side.
Execution II :: For generic usage
C L I E N T : :
An Venture Capitalist in Hong Kong
| Portfolios focusing in Hong Kong
| Hong Kong
S C O P E : :
Branding & Identities
P R O J E C T : :
Name Card Design
| Liaising investments purpose
| One cutting edge “oracle” version in English
| One full list of portfolios version in English
D E T A I L S : :
The venture capitalist has already funded in a diverse genre of tenfold of ventures, mainly in Hong Kong. The range of investment portfolios was amazingly wide. He initially required to embark an out-of-the-box business card for liaising new investment in the future. Drezier has solidified that much of his interested venture lies in cutural aspect. In conclusion, five attributes summarise the characteristics – exquisite, etiquette, inheritance, sustainability and cultivation.
Cultivation is a word oftentimes used in agriculture and used to refer as the preparation of ground to promote growth. Yet, in modern days, cultivation can mean a process of trying to obtain a quality or skill. The aspiration of new investment engagement should aim at the cultivation of people including decency of their future. “Cultivating the future” is the necessity of sustainability as well as a sustainable concept.
Drezier designed the venture capitalist’s business card with modernised elements of a cracked shell, the customarily vertical alignment of oracle-bone-script phrase “未來 [the future]” and the created theme-line “Future To Be”. Raw, neat and in style.
In the process of liaising venture, the remote oracle-bone-script is to create interest and, eventually, start a compelling conversation. A premium card is suggested to use in a one-on-one meeting; whilst a universal card with a full list of investment portfolios is deployed at casual gatherings and business-wise functions. In short, distinct versions of name card have been created to meet with almost every circumstance he will confront.
A W A R D : :
H O N O U R : :
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