Insight & Inspiration I :: Around 13th century or Ming Dynasty in China, trading by sea route was started to be boosted. Raw ceramic materials was imported to Ming Dynasty by sea whilst fine porcelain was exported to the West.
Execution I :: Porcelain dish with vessel in Ming Dynasty on the top and trademark in tradional Chinese style at the back.
Execution II :: For generic usage
C L I E N T : :
An Venture Capitalist in Hong Kong
| Portfolios focusing in mainland China
| Hong Kong
S C O P E : :
Branding & Identities
P R O J E C T : :
Name Card Design
| Liaising investments purpose
| One native “vessel” version in Chinese
| One full list of portfolios version in Chinese
D E T A I L S : :
The venture capitalist has already funded in a diverse genre of tenfold of ventures, mainly in Hong Kong. The range of investment portfolios was amazingly wide. He initially required to embark an out-of-the-box business card for liaising new investment in the future. Drezier has solidified that much of his interested venture lies in cutural aspect. In conclusion, five attributes summarise the characteristics – exquisite, etiquette, inheritance, sustainability and cultivation.
After several deliberated discussion, we have concluded to produce different versions of name card for different usages, in specific scenarios. A premium card is suggested to use in a one-on-one meeting; whilst a universal card with a full list of investment portfolios is deployed at casual gatherings and business-wise functions. In short, distinct versions of name card have been created to meet with almost every circumstance he will confront.