Drezier Communications (hereinafter ‘Drezier’; pronounces as ‘dre-zee-er’ ) is an edgy yet savvy branding and design studio in Hong Kong. Dedicated to holistic branding plus high-style communication arts, Drezier provides multi-discipline creative and design services, from conception to implementation seamlessly. Besides we administer outside-the-box responsive strategies. Above all, we craft problem-solving bespoke deliverables.
Drezier Communications is a tiny design studio based in a small place called Hong Kong. But we are willing to stretch outward. For instance, we have already attained recognition in many international awards. Drezier always wants to try different projects, just like many other design studios. Similarly, we also target to advance ourselves in aesthetics. In Hong Kong, no difference to the world, we are now converging our efforts in corporate social responsibility. In a board sense, aesthetics is to build a better world.
Hong Kong Design Studio – Branding & Re-branding
Founded in 2005, Drezier Communications was already a reformist design studio. Gradually, we engaged ourselves in the fashion industry of Hong Kong. We tailor our branding deliverables in style and projects of imaging with flair, adapting to environments as well as constraints. In 2007, we extended our hands further to mainland China; in 2010, to New York. At present, Drezier has already branded or re-branded tens of brands, mostly in fashion retailing, based in Hong Kong, Dongguan, Guangzhou, Quanzhou, Shanghai, Beijing, New Jersey or New York.
From 2016 onward, Drezier relocates permanently our design studio back to our base and lovely hometown, Hong Kong. We pledge to help the local – solely and wholeheartedly.
How to Brand – Sum of Communication Arts
Truly bespoke, no favourite design style or standard tactics is repeatedly applied. In the other words, Drezier undertakes a necessary course of action to understand, to derive, to rethink, to implement and to sustain accomplishing assignment especially branding project.
01. | Understanding
Drezier will study fundamentally deep into the external atmosphere moreover internal environments, offline and online. Global trends, such as omnichannel in retailing, sustainability in environmental concerns, or even triple-bottom-line in corporate social responsibilities (CSR), are consolidated from primary insight into our inspiration.
02. | Derivation
Further on deriving inspirational deliverables, Drezier believes brainwork is authentic. Above all, insight is the essence. Devoted to multiple art of conception and articulation, extensive thorough branding of a corporate or a brand (from vision, philosophy, DNA, culture, persona, positioning & tagline, image direction to marketing) is comprehensively masterminded, not purely designing identities. Truthfully, this articulation interprets holistic branding, genuine branding in modern days. On that account, we endeavour to shape or revamp brands savvier for tomorrow. Still, Drezier starts drafting creative works in this step.
03. | Rethink
Rethink is as well critical. Cooling down from being too focused is a must. Drezier would pause crafting the project and resume later. By then, we will reinvigorate workmanship. Or uplift our proposition. Even re-examine our inaugurated objective. Perseveringly, we would rethink and refine deliverables towards a more appealing impression and superb calibre of the brand.
04. | Implementation
True to branding implementation, Drezier will fine-tune artistic direction and creativity into true exquisiteness. So this applies to all tasks ranging from styling to art-direction, from pixellated to spatial design, from retailing to environmental touchpoints. Inevitably, we embody refined modernity and intellectual liveliness into a commissioned brand to cope adversities of the future.
05. | Sustainment
Naturally, Drezier would create deliverables to sustain the brand. Meanwhile, we try our best to consider the sustainability of our society as well as the environment at the same time.
All in all, we tailor brands dressier along with social concerns. Still the Planet matters.
(To know more about our approach, read our post “Five Recurring Steps of Holistic Branding :: Our Evolved Comprehensive Approach of Branding [ + ]” in our blog.)
Service of Design Studio – Holistic & Strategic
Designing a visionary brand identity system, including visual, sonic, smell, taste, touch, tone & manner, online, experiential and retailing, helps to build the base of a brand. Beyond this creation of identities, refining collaterals & environmental application fabricate its facades while compiling system guideline engineers its structure.
Yet every piece of design should be able to communicate to appropriate targets effectively. No matter it is a single logo design job or multiple design projects, deliverables are crafted to convey well & solve the problem from an adhoc business to daily operation.
Styling of an artwork, a vogue lookbook, or a brand defines people’s perception at present, though. It affects their decision in the future. A mode of Do-It-Yourself creation, fashion graphics or retail imaging needs fine art-direction. Refined imaging & communication arts complete branding and thus the brand for tomorrow.
Retailing, especially in the ready-to-wear sector, requests refreshing customer experience to build up fondness & loyalty. End-to-end concept & versatile design are hard solutions. Moreover, in-depth knowledge & concrete experience excel in a fiercely competitive environment.
Not purely design enterprising identities, but mastermind greater branding in a comprehensive approach. Thus, compile branding perspectives, marketing strategy or communication writings. On the other hand, develop product packaging, fabricate retail uniform, establish an online impression and/or create style lookbook to excel.
Supervising brands on-the-spot throughout on creative works & design deliverables, or retaining for at least half a year. Starting from 2007, brands in mainland China requested the assistance of creative consultation due to Summer Olympics 2008 leading to an explosive economical & retailing growth. In 2010, a big boom of eCommerce was another economical metamorphosis. Corporation wanted to gain a fraction of a share through enhancing creative edge. And we can help in all aspects.
Rethink, remake & resolve. Creative reuse of unwanted objects upturns their usable significance or resale value exponentially. Recycling or upcycling is an essential, fashionable approach to relieve adversities of our living world & achieve sustainability. Still the Planet matters.
We help to create works for social enterprises which employ underprivileged. On the other hand, we unleash the power of differences collectively delivered by our designing team of inclusion. We tailor brands dressier along with social concern.
Following table consists of some of our principal or frequent tags in this site. Since Drezier‘s scope of services cannot correlate the nature of each project perfectly, we utilise the use of tags to illustrate the precise essence of our deliverables. Moreover, relevant tags would appear at the bottom of each post. (When you click on each tag, you will jump to the page of our portfolio of that essence.)
Awards & Honours – Recognized Creativity
- Silver Winner in Muse Creative Awards 2020 [ + ]
- Gold Winner in Muse Creative Awards 2019 [ + ]
- Shortlisted Honour in Creativepool Annual 2019 [ + ]
- International Awards Associates (IAA) Creative Pick (2017.06.19) [ + ]
- Platinum Winner in Muse Creative Awards 2017 [ + ]
- Did of the Day (2016.12.27) in Who Did It? Japan
Credentials – Proficiency & Pragmatic
- 10+ years of art direction practices in international advertising agencies and HK4As:
- Diverse tasks associated in styling, uniform design and outfits tailoring were accomplished before startup. Because of that Alan enjoys greatly trending fashion and styling:
- Solid experiences in design management, visual merchandising and marketing in retailing on the ground were gained since 2007. Alan was a creative consultant for many fashion brands in mainland China till 2012:
- Besides, Alan worked consultancy in mainland China for years. Holistic branding for many PRC brands, which aspire to revamp or build a brand from scratch, were crafted:
- Above all, collaborating partners were built spreading over mainland China, New York and, mainly, Hong Kong across wide range of creative industry.
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