Alan’s Works :: Curating a mini-exhibition for Artists with Disabilities
Agency / Client
Design Studio MZ+MM / Visual Arts Hub MZ+MM
Year
2022-23
Title: 我們的：地上壹米貳的距離感 (English: We All Witness: a Distanced Sensation at the 1.2-Metre Height of Vision)
Premiere at Dream Impact & Second Showcase at Jockey Club Artspiration Academy.
The Conception: The title of the exhibition and overall design are magically blended to escalate the interest of viewership, despite the limited budget.
The Story: Storytelling is extremely important today. The key visual was a designed scene of a traditional corridor of a housing estate in Hong Kong. We began our story with this imaginative scenario in the poster and all promotions. Together, we created two comic characters who were about 7 years old and in the height of about 1.2 metres. Besides creating the theme, the curator created the whole storyline and utilised different tools to accomplish the storytelling including copywriting, designing the theme title, selling souvenir packs, promoting to our targets on Instagram, various free online platforms performing different tasks, making QR code linked with online information as well as on-the-spot interactive activities.
The Execution: In collaboration with Time To Gold, we sold our postcards together with their hero product–Dragon’s Beard Candy. The pack was highly cohesive with the theme.
Drezier Atelier 