Insight & Inspiration : : Overall brand assets of IDM are hugely depends on talents pool and their digital know-how. Deriving from their clients’ brief, inspirations need to be viewed in a fresh dimension. Ideas of marketing strategy and creative output are unexpectedly sparked out in a flash.
Execution of Identity Revamp : : The concept of identity starts with “idea” behind all task. Innovative Digital Media used the abbreviation “ID Media” for long. An “idea” is being pushed behind to support the marketing solution; then a “spark” of creation in an unlike angle is blazed visible from the “idea”.
Execution of Business Card Design : : The card is designed based on the same concept. People is the strength of IDM, yet everyone gives one’s part in the process of every task granted. Every individual is visualised along with his/her characteristic or interest into a pixelated figure on his/her card.
C L I E N T : :
| A Leading Asian Digital Marketing Agency Brand
| Based in Quarry Bay, Hong Kong
| Office in South Korea
S C O P E : :
Branding & Identities
P R O J E C T : :
Identity Revamp & Business Card Design
| Revamp corporate identity used since startup
| Develop a simplified identity usage guideline
| Business card design
| Pixelated figures designed for every employee
| Printing –– B&D Workshop (Hong Kong)
D E T A I L S : :
Innovative Digital Media (IDM), a leading and award-winning digital marketing agency in Hong Kong, has been using their old identity ever since startup. We are invited to revamp their identity as well as collaterals. They are young, innovative yet proficient. They provides ROI-driven continuous solutions to their clients, starting from creative to implementations. Drezier Communications reinforced the holistic philosophy and brand DNA of IDM. Eventually, we redesigned their brand identity and its applications.