Drezier Communications (hereinafter ‘Drezier’) is an edgy yet savvy branding and design studio in Hong Kong. Dedicated to holistic branding and high-style communication arts, Drezier provides multi-discipline creative and design services, executes outside-the-box responsive strategies, and crafts problem-solving bespoke deliverables, from conception to implementation seamlessly.
How to Brand – Sum of Communication Arts
Truly bespoke, no favourite design style or standard tactics is repeatedly employed. Drezier (pronounces as ‘dre-zee-er’) undertakes necessary course of action to understand, to derive, to rethink, to implement and to sustain accomplishing assignment especially branding project.
01. | Understanding
External atmosphere and internal environments, offline and online, would be put into fine study. Global trends, such as omnichannel in retailing, sustainability in environmental concerns, or even triple-bottom-line in corporate social responsibilities (CSR), are consolidated from insight into inspiration.
02. | Derivation
Further on deriving inspirational deliverables, Drezier believes brainwork is authentic; whilst insight will be of the essence. Devoted to multiple art of conception and articulation, extensive thorough branding of a corporate or a brand (from vision, philosophy, DNA, culture, persona, positioning & tagline, image direction to marketing) is comprehensively masterminded, not purely designing identities. Truthfully, this articulation interprets holistic branding, the real branding in modern days. On that account, we endeavour to shape or revamp brands savvier for tomorrow. Only draft of any design work is started in this step.
03. | Rethink
Rethink is as well critical. Cooling down from being too focused, Drezier would pause crafting the project and resume later. By then, we will reinvigorate workmanship, or uplift proposition, or even re-examine inaugurated objective. Perseveringly, we would rethink and refine deliverables towards a more appealing impression and superb calibre of the brand.
04. | Implementation
True to branding implementation, high-style artistic direction and cutting-edge creativity are fine-tuned for branding or re-branding, from styling to art-direction, from pixellated to spatial design, from retailing to environmental touchpoints. Inevitably, we embody refined modernity and intellectual liveliness into commissioned brand to cope adversities of the future.
05. | Sustainament
Naturally, Drezier would create deliverables to sustain the brand. Meanwhile, we try our best to considering sustainability of the environment at the same time.
All in all, we tailor brands dressier. Still the Planet matters.
(To know more about our approach, read our post “Five Recurring Steps of Holistic Branding :: Our Evolved Comprehensive Approach of Branding” in our blog.)
Past & Present – Branding for the Future
Found in 2005, Drezier Communications has already engaged in fashion industry, and designed branding in style and projects of imaging with flair, adapting to environments as well as constraints. In 2007, we extended our hands further to mainland China; in 2010, to New York. At present, we have already branded or re-branded tens of brands, mostly in fashion retailing, based in Hong Kong, Dongguan, Guangzhou, Quanzhou, Shanghai, Beijing, New Jersey or New York.
From 2016 onward, Drezier relocates back to our base and lovely hometown, Hong Kong, and serves the local – solely and wholeheartedly.
Award & Honour – Recognized Creativity
- Gold Winner in Muse Creative Awards 2019 [ + ]
- Shortlisted Honour in Creativepool Annual 2019 [ + ]
- International Awards Associates (IAA) Creative Pick (2017.06.19) [ + ]
- Platinum Winner in Muse Creative Awards 2017 [ + ]
- Did of the Day (2016.12.27) in Who Did It? Japan [ + ]
Credentials – Savvy Branding & Edgy Design
- 10+ years of art direction experiences in international advertising agencies and HK4As:
- Different works involving styling, uniform design and outfits tailoring were accomplished starting from 2004, inasmuch Alan’s interest in fashion trending:
- Solid experiences in design management, visual merchandising and marketing in retailing on the ground were gained when being creative consultant for fashion brands in mainland China from 2007 till 2012:
- Holistic branding for many PRC brands, which aspire to revamp or build brand from scratch, were crafted during the period of creative consultancy in mainland China:
- Collaborating partners were built spreading over mainland China, New York and, mainly, Hong Kong across wide range of creative industry.
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